Tags: West

Adidas could take €1.2bn revenue hit if it writes off Kanye West’s Yeezy stock | Kanye West

Adidas has warned that it could take a revenue hit of €1.2bn (£1bn) and slump to a loss this year if it decides not to sell its remaining stock of products made in collaboration with Kanye West, after it cut ties with the rapper over his antisemitic comments. The German sportswear giant said its decision…

Adidas Says It Could Lose More Than $1 Billion After Dropping Kanye West

Adidas is saying it’s in a serious financial pinch … and it’s blaming the bind directly on its decision to split from Kanye West. The athletic brand gave the worrisome update Thursday, saying it’s expected to lose a whopping $1.3 billion in sales in 2023 — and the company says it’s because it’s unable to…

Adidas warn of major profit losses after ending Kanye West Yeezy partnership

Adidas has warned of potential major profit losses after severing ties with Kanye West last year. The sportswear company terminated its partnership with West in October 2022 in light of the rapper posting a series of antisemitic comments on social media. In a statement at the time, an Adidas spokesperson said Ye’s remarks and behaviour was…